Tablet technology has one of the fastest adoptions rates in history
Tablets are fast becoming one of the most popular gadgets ever, according to research
A new survey by market research company comScore claims that tablets are one of the most rapidly adopted new technological devices in history.
According to the report, 25 per cent of all smartphone owners have got to grips with a tablet since the beginning of 2012 – a 14 per cent increase on last year's figures.
Smartphone users are apparently most likely to adopt tablets with only 10 per cent of feature phone users using one.
Figures suggest 10 per cent of regular tablet users are most fond of viewing video footage on their slates and watch video every day. On smartphones this figure is just three per cent.
As might be expected, the Apple iPad accounts for the vast majority of this growth in tablet ownership with a 68 per cent market share in Q1 2012 compared to Android-powered slabs racking up 32 per cent in the same period.
Mark Donovan, senior vice president of mobile at comScore, commented on the survey report, saying:' Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home.'
'It’s not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits including TV viewing.'
The research findings certainly ring true with our own experiences at KYM, if we want to do a quick spot of web browsing or video watching round the house the first port of call is usually an iPad or other tablet.