Xtex's My Tablet runs Android 4.0 and costs just £95
Xtex has launched the My Tablet which runs Android Ice Cream Sandwich and costs under £100
A new Android 4.0-powered tablet is on the way offering Google's Android Ice Cream Sandwich (ICS) experience for a mere £95.
Xtex has just launched its new 'My Tablet', Engadget reports.
Xtex may be pretty much unheard of but the company clearly has big ambitions to sell a lot of devices because it's managing to undercut the competition, whether it be Apple's iPad, Amazon's Kindle Fire, or any other Android slate you care to mention, and by a considerable margin too.
For $150 (£95 over here), not only do you get the latest version of Google's Android platform completely untouched , but it's run by a 1.5GHz processor with 1GB of RAM and sports 16GB of storage with a micro SD slot so you can boost it with up to 32GB on top.
The screen is a 7-inch capacitive affair with an 800x480 pixel WVGA resolution. There's even WiFi capability and an HDMI out port as well.
The camera's nothing to write home about but frankly something had to give to keep the price down and that's probably the best choice here. Externally it's also showing its budget origins with some questionable looking plastic, but again, this is likely instrumental at keeping costs low so we can't begrudge it that. At the very least it comes in three colours: black, white or pink.
One of our big bugbears with budget Android tablets in the past has been the absence of official Google apps, such as GMail and, most importantly, the Google store Play (formerly Android Market). Whenever this happened it made getting hold of new apps infuriatingly problematic, but this shouldn't be the case here as Google has made it a requirement for devices running ICS to have these apps in place.
It's also great that there's no interface overlay as it means everything should run very smoothly and will retain Android's clean looks rather than any noisy branded nonsense.
Admittedly, it isn't clear whether the processor is single or dual core, but we're guessing the former as there are now devices on the market running ICS on single cores, such as the HTC One V, and they're managing quite well enough.
Currently Xtex's release is US only, but hopefully the company will cast its eyes across the pond and see that it could do well over here too.