In-app purchasing now available on Amazon App Store

News Richard Goodwin 12:35, 11 Apr 2012

Look out Apple — Amazon just added in-app purchasing facilities to its App Store and its already getting plenty of developer loving

In-app purchasing is now a reality on Amazon’s App Store, meaning developers can now more easily offer digital content and subscriptions for purchase within free applications and games.

Should Apple be worried by this move? In a word, yes. Apple famously banned in-app purchasing on its platform last year, effectively ending the company’s rosy relationship with many publishers, including Amazon.

What was annoying about Apple’s decision to end in-app purchasing was how it affected applications like the Kindle e-reader on its iPhone and iPad devices. Prior to the law being introduced users could open up the Kindle app and download a title from within it by accessing Amazon’s Kindle Store.

This is no longer the case on Apple’s platform, with all purchases having to happen through its App Store – how else is the company going to get its 30 per cent cut? This way of doing things whilst obviously being more lucrative for Apple is a pain for consumers and detrimentally affected the way certain users like to consume content.

‘Amazon Appstore’s In-App Purchasing service enables developers to generate more revenue from their apps,’ said Aaron Rubenson, Director of Amazon Appstore.

He added: ‘In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon’s 1-Click payment system. Many of Amazon Appstore’s customers have shopped with Amazon before and they trust Amazon’s easy payment process, which leads to higher conversion of developers’ in-app content and subscriptions.’

Publishers also seem to love having the ability to offer its customers in-app purchasing.

Here are two statements from the New York Post and Adobe:

‘By integrating In-App Purchasing, our goal was to offer Amazon’s frictionless purchasing experience to our customers. This includes the ability for customers to easily subscribe using 1-Click, take advantage of a 14-day free trial, and to auto-renew,’ said David Rozzi, Director of Digital Projects at New York Post. 

He added: we’re excited about the results so far, and we look forward to continuing to provide content to customers on Kindle Fire and other Android devices,’ said the New York Post.

‘The Amazon Appstore SDK made it easy for us to enable Digital Publishing Suite to support in application purchasing of both single issues and subscriptions of digital magazines on Kindle Fire,’ said Zeke Koch, Senior Director, Product Management, Digital Publishing at Adobe.

He added: ‘Amazon’s well-designed API and rapid support allowed us to help our enterprise publishing customers be first on the Fire.’

All told, things are looking very good for Amazon. Its business model is going from strength-to-strength. We hope Apple is taking note.

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