Nokia and Microsoft invest â¬18 million into 'AppCampus'
In a bid to help with app support on Windows Phone, Nokia and Microsoft will invest into a new apps development program
Microsoft and Nokia have announced they plan to invest €9 million each into a new apps development program known as AppCampus.
'AppCampus', which is going to reside in Nokia's homeland of Finland, will reportedly be managed by Aalto University, website TechCrunch reported.
The goal is to help fund news apps developed for the Windows Phone platform, helping to make the platform more attractive to developers and consumers.
Although Windows Phone now boasts 70,000 apps and counting, it's no way near as many on the Google Play store and Apple's App Store.
Of course, quality is better than quantity and you could probably write off about 80 per cent of apps and games for both Android and iOS. However, there are many obvious omissions from the Windows Marketplace, including Angry Birds Space, Path and Draw Something.
And whenever we ask developers about their launch schedule, the usual development train of thought is either 'wait and see' or 'we'll do it later'.
Considering Nokia has put most of its eggs into the Windows Phone basket, there's not a lot of margin for error. Fortunately, it seems as if the platform is starting to sway consumers with its simplistic Metro interface ways.