Windows Phone 7: 9,000 strong and 100 apps added daily

News Ben Griffin 13:27, 9 Mar 2011

Microsoft has posted new statistics relating to its Windows Phone 7 Marketplace — there's 100 apps landing everyday

Posting on the Windows Phone Developer Blog, Todd Brix says on average 100 applications are added to the Marketplace every day.

He goes on to say there are now more than 9,000 applications available from a pool of 32,000 developers representing 1 million downloads of the software development kit, which now includes new OS updates like copy and paste.

Those are some strong numbers, but do the claims reflect a vibant app store? We think so, as the number of quality applications and games is on the rise, and there are a few exciting exclusives on the horizon like Hydro Thunder Go.

Other interesting facts emerge from the blog post. Todd Brix writes, "Trials result in higher sales. Nearly 1 out of 10 trial apps downloaded convert to a purchase and generate 10 times more revenue, on average, than paid apps that don’t include trial functionality."

Not only that, "Trial downloads convert to paid downloads quickly. More than half of trial downloads that convert to a sale do so within one day, and most of those within 2 hours," Brix adds.

On a more business related note, advert impressions from Microsoft's Ad Exchange have increased nearly 400 per cent since January, 2011.

As big an increase as that is, the lack of figures means little can be guaged, other than the service is obviously on the up.

The question is will Windows Phone 7's Marketplace make it into the IHS app market share list?

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