Elop pleased with initial Nokia Lumia response
Nokia CEO Stephen Elop has said he is pleased with the Lumia's progress but acknowledges the difficult task ahead
Stephen Elop has said he is happy with the initial response the Nokia Lumia has so far enjoyed.
Speaking at a conference organised by financial services firm Morgan Stanley, Elop said, 'The reaction is remarkably positive,' the Times of India reported.
Elop didn't spend much time celebrating, though. Nokia's CEO reportedly moved onto discussing the challenges ahead.
'We need to introduce the experience to consumers to get them to try it because we know once they try it they will like it,' he told the Times of India.
Nokia's market share has taken a massive dent since the arrival of Apple's iPhone to the tune of €61 billion euros ($81 billion) and Android is currently the king of operating systems in terms of smartphone numbers, which is why Elop was careful to not underestimate his competition.
'We have taken a very deliberate strategy to how we roll out the Lumia product line,' Elop said. 'We know we have a lot of work to do step by step, so we look at it as a build. Our highest priority is to help the Windows Phone ecosystem compete against Android.'
Speaking on Nokia's poor Q2 sales, Elop was clear about what the Finnish company needs to do in order to not just survive, but regain the lion's share it once had.
'The second quarter was very painful for everybody, a self-inflicted problem that shouldn't have happened. When a company shifts from a position of great strength and taking orders to selling and having to drive demand, you have to go through a transition. The only thing that matters is driving sell-out.
'What you should expect to see from us is clearly a pattern of very aggressively going after the challenges there and making the changes necessary.'
Having reviewed the Lumia 800, we can see Nokia and Microsoft has created a great handset and one that really has the potential to do very well. With a hefty dollop of marketing, there are few reasons why the Lumia range should fail, even when Nokia accidentally reveals future handsets.