Apple’s iPhone 5S outselling the iPhone 5C three to one

News James Peckham 15:18, 2 Dec 2013

In the UK Apple is selling three iPhone 5S models to every iPhone 5C

It doesn’t come as much of a surprise but UK sales of the latest iPhone models appear to be reflecting what’s happened around the world. The iPhone 5S is selling three units to every single iPhone 5C, the budget model without a budget price tag. The figures come from analyst outfit Kantar Wordpanel Comtech.

Kantar noted that there was more demand for both smartphones but Apple’s market share slipped to 28.7% down from 32.7% for the same time in 2012. Kantar speculated consumers are frustrated with the lack of new features on the iPhone 5S and 5C and are waiting for the iPhone 6.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech said, "In almost all markets, the 5S and 5C releases have given iOS a significant bounce compared to the previous month.

"Generally, Apple's share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to full releases than incremental improvements such as the 5S and 5C."

"The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80 percent of 5S owners who upgraded from a previous iPhone model."

In China, Dixons reported 79% of its iPhone 5 models sales came from the iPhone 5S model compared to only 21% from the iPhone 5C. The iPhone 5C was rumoured to be a budget alternative to Apple’s iPhone 5S but it essentially became a repackaged iPhone 5 and wasn’t cheap enough for consumers.

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