LG Optimus 7 E900 review

Reviews Ben Griffin 10:06, 14 Jan 2011

We review the LG Optimus 7 E900, LG’s first Windows Phone 7 smartphone

Sturdy metal casing, Good value
Buttons feel cheap, Odd looks
The LG Optimus 7 is a good, if a little ugly Windows Phone 7 handset that won't break the bank

Most of the major mobile phone manufacturers have released at least one Windows Phone 7 smartphone, and in the LG corner is the Optimus 7 E900.

This sturdy handset features a 1GHz processor, a five-megapixel camera capable of 720p recording and 16GB of storage space. All of its internal wizardry is housed in a part metal, part plastic case.

The brushed metal on the back not only looks good, it provides rigidity and is smooth to the touch. At the top and bottom of the handset is where matt black plastic comes into play, helping ensure the aerial can do its job properly.

Like with all Windows Phone 7 handsets, three buttons sit below the screen, in this case a 3.8-inch 480x800-pixel display capable of displaying 16 million colours.

Unlike the HTC HD7, the Optimus 7 uses actual hardware buttons. We would assume this is a more reliable option, but we can’t help but feel the button surround is flimsy. They are very easy to press, though, and slightly raised areas help you find them without looking, particularly the ‘Windows’ button.

On the left side sits the volume. Unlike the above, these are a bit of a pain to find on the fly, but sensible positioning saves the day. A right-handed user will appreciate being able to use a thumb to raise or lower the ring tone or music volume.

On top is the lock button and one for the camera, which doesn’t need any introduction. A reasonably firm press brings the camera or video camera to life in a very short space of time.

Pressing it at the same time as the other Windows Phone 7 devices we have tested, it loads up just as quickly. Microsoft stipulates an under five second time is essential - we’ve yet to review a handset with its new OS that isn’t way below that stipulation.

As a Windows Phone 7 device, the star of the show is obviously the software. Windows Phone 7 and its quirky, un-cluttered live tiles look and feel exactly the same as they do on other devices.

The home screen glides up and down like a dream, and although a few core features are missing like copy and paste, a great deal of thought has been put into the OS. Microsoft has created something different and in its first version it’s very strong.

Windows Phone 7 has been built with seamless in mind. Not just an event, but the address and timing of it shows up on the lock screen, Facebook integration easily imports every friend or family member into your contacts on top of your SIM card entries, multiple email clients can be handled and the toned-down Microsoft Office suite lets you edit PowerPoint and Word documents on the move.

There are plenty of other little touches that help the OS stand on its own two feet, which we cover in our extensive Windows Phone 7 review.

Because the Optimus 7 is currently a Vodafone exclusive, a few unique bits applications come included, all of which can be uninstalled, removed from the home screen - whatever you fancy. 360 My Web is a link to the 360 My Web service.


Typical Price Free on contract
UK Launch October, 2010
Network Vodafone
Frequency Quadband
Phone Style Touchscreen candybar
Thickness 11.5 mm
Length 125 mm
Width 59.8 mm
Weight 157g
Built-in Memory 16 GB
Additional Memory N/A
High-speed Data HSDPA
Connectivity Bluetooth, Wi-Fi,GPS
Screen Size 3.8-inch
Screen Colours 16million
Camera Yes
Designer Lens No
Camera Resolution 5-megapixel
Zoom Yes
Flash LED
Video Resolution 720p at 24fps
Ringtones Yes
Music Player Yes
Music Formats MP4/WMV player
Song Storage 16 GB
Radio Stereo FM Radio
Speaker Yes
Video Calling No
Internet Yes
Browser HTML

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