LG announces 10 million L-Series handsets sold
LG has sold 10 million L-Style smartphones since the launch of the brand in February 2012
LG has just announced its achieved a figure of 10 million units sold of its L-Style smartphone range, including the likes of the Optimus L3, Optimus L5, Optimus L7 and Optimus L9.
The company cites a number of contributing factors for what it describes as a ‘modest milestone’, claiming the display technology and aesthetic style are key components, along with its interface overlay for the Android platform.
It’s all well and good, but LG has still got a long way to go.
At last count in November, Samsung had sold 30 million units globally of its flagship Galaxy S3 model alone.
The Galaxy S3 was recently announced to be the highest-selling smartphone in the UK. Sony is currently the second highest-selling Android manufacturer in the UK, knocking HTC into third place, although looking at the broader market Apple’s iPhone sits just behind Samsung’s lead.
Admittedly, LG’s figures don’t include the Optimus 4X HD and Optimus G flagships, but still, Samsung is miles ahead.
However, LG has proven it can put out good devices with the Nexus 4, Google’s Android 4.2 Jelly Bean flagship, which has consistently sold-out every time Google gets new stock into its Google Play Store.
Its success is attributed to a premium spec at a budget price point, combined with a clean version of Android.
LG could and should take a hint from its own work there by breaking away from the rest of the pack and producing its own smartphones with no interface overlay and just unadulterated Android goodness.