HTC M7 to be known as HTC One

HTC’s upcoming flagship device will be called the HTC One, according to reports, and not M7 as was previously reported.

The device is expected to launch on February 19 ahead of Mobile World Congress 2013 at a secretive London event. 

News of the name change comes via EVIleaks – a news source with a proven track record for leaking 100 percent legit information and images. Two other HTC smartphones – the M4 and HTC G2 - leaked online last week but aren’t expected to launch until after the HTC One. 

The name change does makes sense. HTC said last year that it's new business strategy would focus on one Hero device per annum. One scenario we can see happening is that HTC releases just a single – One – handset a year, sort of like Apple’s iPhone. 

Doing things like this would allow the company to focus all of its design expertise and marketing clout behind one device and really push it, rather than spreading itself too thin in an attempt to push several different handsets. 

French retailer Phone House (which looks rather a lot like the French branch of Carphone Warehouse) recently listed the HTC M7 in its catalogue. It shows a 4.7-inch Full HD display, 13-megapixel camera, something which sounds like HTC Sense 5, 32GB of storage, 4G, NFC and Beats Audio. All of this is priced at 649 euros, which translates to about £560 over here. 

We’re also expecting to see a radically overhauled Sense UI, an astounding 1080p display, some cool new camera technology, and Qualcomm’s 1.7GHz Snapdragon S4 Pro with 2GB of RAM and an Adreno 320 chip. 

We’ll be reporting live from HTC’s February 19 launch event in London. Be sure to tune in on the day for images, video, and a first look at the HTC One.