Sony Ericsson to launch new music initiative

Rebecca Midgley

Sony Ericsson’s big music announcement on 21 September claims to change the way we listen to music forever

Published on Sep 16, 2009

A new Sony Ericsson microsite, advertising a music-centric launch, has gone live.

The site is promoting an event that promises to change the way you listen to music forever.

Exactly how Sony Ericsson is going to do this remains a mystery but all will be revealed on Monday 21 September at 10am.

If you take a little look at this ‘Put your Ears in Control’ site, you will see that it contains nothing more than a animation of a geeky looking kid in headphones drinking pop, which, of course, makes us slightly wary of Sony Ericsson’s promise.

According to a Sony Ericsson, the announcement will have something to do with Bluetooth audio quality and ‘free energy’.