Doro releases three new senior-focused handsets

Doro has released three new mobile phones in its PhoneEasy range, the 338gsm, 342gsm and 345gsm. Although the names may not be catchy, the concept is- they’re phones designed to be accessible to those that might have trouble with phones from other manufacturers. A particular focus is put on the senior market, and the design is set to match.

This doesn’t mean they come with Vera Lynn ringtones and a holder for knitting needles, but rather that the buttons are larger than usual and the high-contrast colour schemes are designed for maximum visibility.

Doro still stresses that the range is intended to populated with ‘good looking’ phones, and the choice between candybar and clamshell designs, thanks to the flip-phone 410gsm which will be available in June, does show a certain consideration for aesthetics.

As you might imagine, these new Doro phones aren’t going to be challenging Nokia or Sony Ericsson in terms of their feature sets, but they do all include an FM radio and integrated torch. Perhaps more interesting, considering the intended demographic, is that all three feature upgraded compatibility with hearing aids. Although the candybar devices’ screens are quite small, the clarity of text remains good thanks to the large fonts used as well.

These new phones are available online from Parkway Telecom and RNIB, or from select high street shops, and are priced between £100 and £130 SIM free. The upcoming clamshell 410gsm and Handleplus 334gsm, which is designed for those with more severe care needs, will be out in June.