Orange lands exclusive partnership deal with HMV

Jonathan Fernando

Orange is to team up with HMV, selling its products and services in select high street stores

Published on Apr 29, 2009

Orange and HMV have confirmed a partnership deal that will see Orange selling its products in selected HMV stores across the UK.

The agreement will give Orange dedicated space within the entertainment retailer’s stores to showcase and sell a range of their products, with a major focus on the games, video and music services available to the network’s users.

The deal, which will increase Orange’s retail presence and ultimately create more jobs, is a part of their long term strategy, coolly named ‘The Agenda’ – a business plan devised by the company to help improve and evolve the Orange brand.

Tom Alexander, the CEO of Orange UK said: “Moving beyond mobile and into media and entertainment is a key part of our future, and joining forces with such an iconic and well-loved brand as HMV allows us to mark our clear intention in this area.”

An initial 15 HMV stores, including Glasgow and Plymouth, will be the first to incorporate the Orange spaces, which will be rolled out in June 2009.