Facebook gets emotive with new "sympathise" button

News James Peckham 17:21, 9 Dec 2013

Do I not "Like" that? Facebook to get new method of barely interacting with shared content

Nowhere near as catchy is it. Facebook is apparently developing a “sympathise” button which would be included on certain posts on the world’s biggest social networking site. If a user tagged a post with certain emotive language then the “sympathise” option would replace "Likes" to reflect the nature of the message.

The news came out of a Facebook “hackathon” event where company engineers come together to brainstorm new ideas and features. Previous events saw the birth of Timeline and the Like button.

Dan Muriello, a software engineer for the blue giant, explained posts would say "five people 'sympathise' with this," instead of "five people ‘like’ this". Muriello continued: "Which of course a lot of people were – and still are – very excited about. But we made a decision that it was not exactly the right time to launch that product. Yet."

There’s no specific launch date for the new feature but it’s worth noting Facebook’s excellent track record with these types of things. The company turns stuff around very quickly, so it’s likely this new emotive response key will simply just appear. 

Facebook has 1.19 billion users across the world with 24 million in the UK.

Maybe Facebook could start work on that long awaited “livid” button next?

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