Apple losing ground to Android in tablet space

News Richard Goodwin 10:22, 29 Nov 2012

Apple’s iPad, once a dominant force in the tablet space, is starting to lose ground to Google’s Android platform, which now owns 44 per cent of the market

Apple’s share of the tablet space decreased by 14 per cent in Q3 2012, down to just 55 per cent, according to ABI Research. Google’s Android platform, which now accounts for 44 per cent of the market, is said to be responsible for the shift. 

Similar research from Strategy Analytics backs up ABI Research’s claims, indicating sequential declines in demand for Apple’s iPad models at the hands of cheaper Android alternatives like the Nexus 7. 

‘With the introduction of a smaller, lower-cost iPad mini, Apple has acknowledged Android’s beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year,’ said ABI Analyst Jeff Orr. 

Couple this with the fact that you can now pick up the excellent 32GB Nexus 7 for just £179 and it’s easy to see why more and more people are switching to Android-powered slates. 

‘As the OS of choice for the majority of device OEMs, we expect the Android ecosystem to continue growing in numbers – new manufacturers, better device choices for reaching more markets, and more developers finding value from apps and content,’ added Orr. 

Apple is reportedly gearing up for the launch of the iPad 5 in early 2013. Check out all the rumours, speculation, and conjecture surrounding in the iPad 5 here


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