Amazon tipped to buy Texas Instruments in order to compete with Apple

News Richard Goodwin 09:59, 16 Oct 2012

Amazon may purchase Texas Instruments in a bid to strengthen its position in the mobile space and better compete with Apple

Amazon is reportedly in ‘advanced negotiations’ with Texas Instruments about buying-out the company’s mobile business in order to strengthen its position against the likes of Apple, Microsoft, and Samsung.

Amazon is relatively newbie inside the mobile space having released just a couple of tablet devices in the form of its Kindle Fire and Kindle Fire HD.

Amazon's first Android-powered tablet – the Kindle Fire – was widely successful in the US, a trend that the HD variant that is due out this quarter is expected to continue.

The online retail giant, however, is making moves to solidify its position in the space via the acquisition of Texas Instruments’ mobile business, according to a report published by Israeli newspaper Calcalist. 

Texas Instruments recently confirmed that it was departing from the mobile space in order to concentrate on broader markets. But this is the first time the company’s mobile chip-making business has been linked to a potential buy-out.

Gartner analyst Carolina Milanesi doubted the reported, though, telling Reuters that Amazon may not want to ‘become that intimately involved with hardware,’ reports BGR. 

Amazon is reportedly gearing up to launch a Kindle smartphone in the first half of 2013, although this has yet to be officially confirmed, and its Kindle Fire tablets are expected to land in the UK for the first time later this quarter.

 

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