First ‘test batch’ of Apple’s iTV already in production
Apple has apparently already begun production of its highly anticipated iTV HDTV set, which is expected to ship with Siri
Apple has already begun production of the first prototypes of its hugely anticipated iTV HDTV set, according to sources in China.
Rumoured to feature unique gesture-based controls, Siri and access to Apple’s iTunes, iTV is one of the most hotly anticipated tech products of 2012-13.
Walter Isaacson’s Steve Jobs biography revealed that Apple’s late CEO had grand designs in store for the world of TV and video on demand (VOD).
Jobs wanted to ‘do for television sets what he had done for computers, music players, and phones: make them simple and elegant.’
How Apple plans to differentiate its iTV from its existing Apple TV service remains to be seen. We’d imagine the company will place emphasis on iTV’s user interface, gesture-based controls, and likely Siri integration – if it is a real product that is.
To date Apple has yet to comment in an official capacity on its rumoured iTV HDTV.
If it’s coming we’d expect to hear something official by the close of Q1 2013.
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