ASA forces Apple to remove UK iPad 4G advertising
The UK's Advertising Standards Agency has forced Apple to remove 4G references in its iPad campaign
Apple has been forced to remove and modify its references to the third-generation iPad having 4G capability by the UK's Advertising Standards Agency (ASA).
The BBC reports that Apple came under investigation from the ASA following ‘dozens of complaints'. Apple has since changed references on its website to clarify that 4G is only available on Verizon and AT&T in the US and other providers in Canada.
Apple reportedly told the ASA it had removed references to 4G on the new iPad from its UK-facing online shop and an accompanying demonstration video and that no further indication of 4G capabilities will be made.
The UK doesn't currently have 4G network capability and even when it does it will not be on the same frequency as the iPad's modem hardware.
Despite assurances from Apple, the BBC reports that the ASA is ‘not satisfied' with Apple's compliance and that it had ‘widened its inquiry' into Apple's advertising campaigns.
An ASA spokesperson said: ‘If it appears that the problem claims we asked Apple to remove are still appearing we will investigate these new complaints.'
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