Apple vs Microsoft: the real profit story

News Richard Goodwin 11:49, 23 Jun 2011

Like infographs? Ever wondered what Apple and Microsoft’s 20 year feud would look like displayed in a graph? Well wonder no more — here’s the biggest infograph you’re likely to see in 2011

Apple and Microsoft’s 20-year feud has been lovingly displayed in one of the most impressive infographs we’ve ever laid our eyes on.

Not only does it show both companies ascent to power, but it also demonstrates how and why Apple broke away from Microsoft and the affect the iPhone had on Apple’s fortunes.

The infograph consists of 90 entries spanning 27 years and details pretty much every significant move made by both Apple and Microsoft. We’re talking share prices, product releases, and big announcements – basically, the works.

But perhaps most startling about the infograph is just how quickly Apple has grown in the last decade. For instance, in 2001 Apple posted profits of £43 million. Fast-forward to 2010 and Apple’s profit margin had skyrocketed to $4.31 billion.

It’s a great way to see what’s happened over the last 27 years and see what a massive contribution both companies have made to the world of technology.

The infograph comes via Manolution and was brought to our attention by Pocket-Lint.

So, without further ado, here it is – the biggest infograph you’re ever likely to see:

 

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