With its glammed up bodywork and petite dimensions, the Sony Ericsson Jalou is aimed squarely at female phone buyers

The partnership with the Armani company could in no way be interpreted as being subtle, in any way, shape or form

The Giorgio Armani branding sets this phone out as an unashamedly fashion-conscious mobile

Beneath its stylish skin, the Z555 features a low-key spec list for a Sony Ericsson phone

Slide it open and the keypad emerges from its smoked glass shell, lighting up in the process. When you close the phone, the keys stay lit for half a second or so before slowly dimming

A triangular keyboard and prismatic ridges that make the lower half look a little bit like The Thing from The Fantastic Four