The big draw on this phone is clearly its unusual, stylish design rather than a bumper features list

With its glammed up bodywork and petite dimensions, the Sony Ericsson Jalou is aimed squarely at female phone buyers

Usability is fundamental if you want to go toe-to-toe with the Apples and Androids of the touchscreen world

It's aimed squarely at mobile users who want an attractive, well-built handset that's reliable and straightforward to use

For a bit of fashionability for under £50, the Orange Vegas won't be too much of a gamble

Its 8-megapixel camera beefs up the photo firepower from the Tocco's 5-megapixel shooter, with a hefty bunch of shooting features for both stills and video imaging

The S3500 sliderphone aims at wallet-friendly chic, with an attractive metallic look and a slimline design that's trickled down from Samsung's Ultra series

The W715 is the latest Walkman handset to arrive with A-GPS satellite location technology embedded

Its typically decent set of mid-range features are bolstered by a terrific music player performance and Wi-Fi connectivity

The Samsung B2700 is more for active outdoors lifestyles than post-apocalypse phone-a-friend

Nokia has also introduced a novel sloping asymmetrical design for the 5220 XpressMusic's bodywork

The KF510 delivers its strokable-control package in a smart, minimalist design

On the features front, though, the U800 is a few steps behind its Soul-mate

While some sturdier rubberised bodywork and chunky camera cover add a touch more bulk, the design goes easy on the rugged look

The 6210 Navigator has much of the high-grade multimedia functionality Nokia includes with its latest Nseries models

Sony Ericsson is clearly targeting the W350i at a younger audience for whom a decent quality music player and smart looks are key priorities

Music aside, the main attraction of this phone is its internal GPS satellite receiver, complemented by Google Maps and Wayfinder Navigator software

the Nokia 6220 classic has a stunning amount going for it at its mid-tier price

Its ModeShift technology is quite eye-catching stuff, as buttons change function depending on context

The C902's 5-megapixel camera with its Cyber-shot pedigree is the biggest draw, offering a sophisticated set of shooting controls and features