Sony Ericsson is clearly targeting the W350i at a younger audience for whom a decent quality music player and smart looks are key priorities

Music aside, the main attraction of this phone is its internal GPS satellite receiver, complemented by Google Maps and Wayfinder Navigator software

Its ModeShift technology is quite eye-catching stuff, as buttons change function depending on context

The C902's 5-megapixel camera with its Cyber-shot pedigree is the biggest draw, offering a sophisticated set of shooting controls and features

The kick slider has a tactile, smoothly sprung action that outclasses many conventional sliderphones. Gimmick or not, it'll get you noticed

The Soul follows on directly from Samsung's Ultra series of super-slim, highly pocketable mobiles, and has a suitably thinline 12.9mm profile

The Z770i slips elegantly into the lineup, with a modest profile, an understatedly stylish design and high-speed 3G HSDPA connectivity underpinning its performance

Its online attributes are given a more prominent position in this handset's feature roster thanks to those unique backlit browser buttons on the numberpad

With just a wave of the hand above a sensor on the shell, Gesture Control enables you to switch an alarm to snooze, or silence an incoming call alert

The U9 is unashamedly aiming for mass market appeal, with an attention-grabbing shiny mirrored shell

The engineering of this phone is superb - it's elegantly slim and stylish, lovely to handle and reassuringly responsive